The standard we hold ourselves to.

Design with attention to the cognitive and emotional burden experienced during care.

Make data, decisions, and system behavior accurate, transparent, and accountable.

Protect autonomy, privacy, dignity, and people’s ability to remain in control of their care.

Design around differences in ability, literacy, technology, and resources.

Reduce unnecessary work and cost while improving the usefulness and quality of care.

Design around people whose needs are routinely overlooked by healthcare systems.